Asier García

Asier García is an accomplished professional with a diverse background in business, marketing, strategy, leadership, and finance.

He holds a Master of Business Administration (MBA) specializing in Business from ThePowerMBA and has a degree in Advertising and Public Relations focusing on Nuevas Tecnologías from Universidad San Pablo-CEU.

As the Chief Business Operations at VMLY&R, Asier leads strategic initiatives and oversees the operational aspects of the business.

He is the former CEO and Founder of Xarit, showcasing his entrepreneurial spirit and leadership skills.

With a rich history at VMLY&R, Asier has held various roles including Chief Business Operations & Head of Content Experience, Head of Digital, and played a pivotal role in digital marketing consulting.

Prior to VMLY&R, Asier gained extensive experience working at LOLA MullenLowe and Leo Burnett, where he led digital initiatives and integration efforts.

His expertise extends to account management, with experience at companies like Razorfish, Wysiwyg, and Moriwase, where he honed his skills in client relations and project execution.

Asier's early career in the Marketing Department at Ulled Comunicación laid a solid foundation for his subsequent roles and achievements.

His educational background, coupled with his wealth of experience across various organizations, reflects his comprehensive understanding of key business functions and strategic management.

Asier García's professional journey is highlighted by a blend of corporate leadership, entrepreneurial ventures, and digital expertise, making him a versatile and well-rounded professional in the field.