Ashok Hariharan

Ashok Hariharan is the Chief Executive Officer of IDfy, a company specializing in fraud detection and identity verification services. He co-founded IDfy in 2011, starting the venture from his living room in Mumbai. Under his leadership, IDfy has developed cutting-edge solutions that facilitate secure online transactions, processing over 3 million transactions monthly through advanced deep learning and data science models aimed at detecting fraud and identity theft.12

Professional Background

• Education: Ashok holds an MBA and began his career in the semiconductor industry, focusing on high-speed network processors.
• Previous Roles: Before founding IDfy, he worked as a Business Strategist at British Telecom in London for five years, where he managed significant projects and led operational improvements.12

Contributions to IDfy

At IDfy, Ashok is not only responsible for strategic direction but also takes a hands-on approach to product innovation. He is known for solving complex technical and process challenges using data-driven methods. His leadership style emphasizes creativity and team engagement, often incorporating humor into the workplace.23

Personal Interests

Ashok enjoys various hobbies including scuba diving, history, mythology, basketball, and whiskey collecting. He describes himself as a "chief problem solver" and values giving his team the freedom to innovate.2

His vision for IDfy is to create a digital environment where individuals can transact with confidence, aiming to impact over a billion people globally.1