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Ashley Wald
Marketing Manager at Goldenvoice
Professional Background
Ashley Wald is a dynamic marketing professional with an extensive background in communications, media, and marketing spanning various reputable organizations in the entertainment and lifestyle sectors. With a career that emphasizes creativity and strategic thinking, Ashley has contributed significantly to major brands such as Goldenvoice, RCA Records, and Apple Music. Her experience encompasses roles that require a confluence of marketing insight, promotional acumen, and collaborative teamwork, all of which she expertly melds to drive impactful results.
Starting her career as a Sales Associate at noteworthy establishments like Pressed Juicery and American Apparel, Ashley quickly honed her customer service skills and developed a keen understanding of consumer behavior. Her journey took an exciting turn when she joined iHeartMedia as a Promotions Assistant, where her promotional strategies began to take shape in the competitive world of media.
Ashley further enhanced her marketing credentials as an Assistant Producer at KIIS-FM Los Angeles before stepping into the West Coast music scene. Her time as a West Coast Promotion Coordinator at Def Jam Recordings allowed her to collaborate with some of the biggest names in the music industry, laying a robust foundation for her subsequent roles.
At RCA Records, as a Video Representative, she seamlessly blended her creativity with her marketing skills to enhance music video promotion strategies. Following this, Ashley made her mark at Apple Music, contributing her talents as an Admin Support Coordinator for Beats 1, where she played an integral role in programming and operations.
Her journey in marketing continues to flourish as she took on the role of Integrated Marketing Manager at Goldenvoice, where she has led numerous successful marketing campaigns that strengthened the brand’s position in the live music landscape. This role leveraged her ability to create comprehensive marketing plans that resonate with diverse target audiences, thus highlighting her prowess in integrated marketing strategies.
Education and Achievements
Ashley Wald's educational background is equally impressive, marked by her achievements at two prestigious institutions. She earned her Bachelor's Degree in Communication from the University of Southern California (USC), where she developed a strong foundation in communication theories and practices. Here, she honed her skills in media relations, public speaking, and content creation that would later serve her in various roles throughout her career.
Additionally, Ashley pursued studies in Culture and Media at The New School, known for its emphasis on interdisciplinary learning and innovative approaches. This educational experience enhanced her understanding of societal trends and cultural contexts, which has been essential in crafting meaningful marketing messages and strategies.
Notable Achievements
Throughout her career journey, Ashley has achieved remarkable milestones that showcase her versatility across diverse roles in the marketing and media sectors. Beyond her impressive job titles, her ability to lead campaigns that enhance brand visibility speaks volumes about her potential as a marketing leader. Her strategic approach to integrating various marketing channels has allowed her to achieve high levels of engagement and brand loyalty.
Moreover, Ashley's dedication to her craft extends to her time at lululemon athletica, where she served as an Educator, connecting with customers on a personal level while promoting wellness and active lifestyle initiatives. Her experience at KIIS-FM as both an Intern and Assistant Producer highlights her talent in content production and audience engagement, pivotal in an industry that thrives on connection and real-time dynamics.
In her role as Integrated Marketing Manager at Goldenvoice, Ashley has been pivotal in strategizing and executing marketing campaigns that resonate with concert-goers and music aficionados alike, showcasing her ability to navigate the fast-paced environment of live events.
Ashley Wald’s career exemplifies a robust blend of creativity, industry knowledge, and the ability to adapt to various roles, all while maintaining a focus on impactful marketing strategies. Her educational achievements, coupled with a wealth of professional experience, mark her as a distinguished figure in the marketing domain, ready to take on new challenges and continue her trajectory of success in the ever-evolving landscape of music and media marketing.
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