Ashley Soo

Ashley Soo is a seasoned professional with a strong background in UX writing, information architecture, taxonomy and metadata, content for systems design, content style guides, voice & tone, content audits, localization, content modeling for CMSs, managing content entry teams, content migration and governance plans, enterprise search strategy, UX research & testing, and user flows.

Ashley completed her Master's Degree in Library and Information Science from the University of California, Los Angeles, and holds a Bachelor's Degree in Literary Journalism from the University of California, Irvine.

With an impressive career trajectory, Ashley has worked at renowned organizations such as Netflix as a Content Designer, TikTok as a Senior UX Writer, ueno. as a UX Content Strategist, Signal Sciences as a Senior Content Strategist, Disney Parks, Experiences and Products as a UX Content Strategist, Huge as a Senior Content Strategist, and The Walt Disney Company as a Graduate Associate in Metadata & Content.