Ashley Seto

Ashley Seto is a seasoned industry professional with more than a decade of experience in leading design teams and handling various design aspects like interface design, art direction, wireframing, prototyping, and user flows. Her approach to design blends visual aesthetics with user experience, prioritizing user-centered solutions to create exceptional products. Apart from her design expertise, Ashley enjoys baking delicious treats, particularly a raspberry white-chocolate, oreo-crusted cheesecake, and has interests in fluffy white kittens, cosplay, and video games. She also established and managed a thriving Ladies Gamer Group in San Francisco with over 200 members. Ashley's diverse skill set includes brainstorming, competitor analysis, product audit, personas, user journeys, moodboards, sketching, flows, wireframing, interactions, typography, style guides, prototyping, user testing, and creating pixel-perfect designs. She is proficient in various design software such as Figma, Sketch, Photoshop, Illustrator, InDesign, and more, along with a strong knowledge of web technologies like HTML, CSS, JavaScript, and platforms like PC, Mac, iOS, Android, and consoles.