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Ashley Rowe
Marketing & Communications Professional
Professional Background
Ashley Rowe is a dynamic marketing communications professional with over five years of diverse experience in developing and executing comprehensive marketing and communications strategies. Known for her exceptional storytelling abilities, Ashley crafts compelling narratives that resonate with various audiences and drive engagement across multiple platforms. Currently serving as the Director of Marketing and Communications at Donor Relations Guru LLC, she continues to lead innovative projects that enhance brand visibility and strengthen stakeholder connections.
Prior to her current role, Ashley wedged her expertise into different reputable institutions. Her journey began as a Customer Service Representative at Bluegrass Hospitality Group, where she honed her interpersonal and communication skills that would become invaluable in her marketing career. From there, she transitioned into more specialized roles such as a Promotions Intern at Clear Channel Radio and a Video Production and Editing Intern at CoachCal.com, both of which bolstered her understanding of multimedia communications.
Ashley’s role as the Alumni and Annual Giving Communications Coordinator at Wofford College allowed her to combine her passion for communications with her desire to engage alumni and the flagship community. Progressing to the Assistant Director of Admission Marketing, she played a pivotal role in shaping the messaging geared towards prospective students and their families, ensuring they were captivated by Wofford’s offerings. At Cincinnati Children's Hospital Medical Center, as a Senior Communications Specialist - Development, she was influential in fundraising efforts and engaging with donors through effective communication strategies.
Her time as an Enrollment Communications Specialist at Holy Names University strengthened her skills in a higher education setting, where she focused on driving enrollment through targeted marketing initiatives, further solidifying her understanding of the education sector. With a strong foundation in alumni relations developed over four years, Ashley has successfully blended her communication expertise with fundraising strategies, significantly impacting the organizations she has worked with.
Education and Achievements
A proud graduate of the University of Kentucky, Ashley earned her Bachelor of Arts (B.A.) in Communications. This academic background has heavily influenced her approach to marketing and communications, allowing her to draw on theoretical frameworks while implementing practical strategies in real-world scenarios. Ashley’s commitment to ongoing professional development means she is always eager to learn and apply new marketing trends and tools to her campaigns.
Throughout her career, Ashley has consistently demonstrated her commitment to excellence and innovation in marketing. Her ability to manage and develop content across digital and traditional platforms has led to increased engagement and outreach for each organization she has contributed to. Skilled in copywriting and editing, Ashley ensures that every piece of content is polished and tailored to meet audience needs and preferences.
Notable Achievements
- Director of Marketing and Communications at Donor Relations Guru LLC: At this organization, Ashley strategically positions the brand within the nonprofit sector, highlighting effective storytelling techniques that resonate with potential donors and engage alumni relations.
- Enrollment Communications Specialist at Holy Names University: In this role, she successfully enhanced student recruitment communications, fostering a more compelling brand narrative that attracted prospective students and their families.
- Fundraising and Alumni Relations: With four years of dedicated experience in alumni relations, Ashley has implemented successful campaigns that increase alumni engagement and give back to their alma maters, creating a sense of community and support for future generations.
- Public Speaking and Campaign Development: Her expertise in public speaking has allowed her to present key ideas and campaign strategies effectively, garnering support from both internal teams and external stakeholders.
Beyond professional realms, Ashley's enthusiastic approach to marketing and communications reflects her passion for connecting with audiences on a personal level. She thrives in an environment where creativity and strategy intersect, ensuring her work not only meets the objectives of her clients but also inspires and engages the community. Always explorer and an innovator, Ashley continuously looks for ways to enhance her skills and remain at the forefront of marketing communications.