Ashley Dudarenok 艾熙丽

Ashley Dudarenok, also known as 艾熙丽, is a Chinese serial entrepreneur, award-winning digital professional, and author. She is the founder of two prominent companies: ChoZan, a digital transformation consultancy focused on China, and Alarice, a China digital marketing agency. Ashley has been recognized as a LinkedIn Top Voice in Marketing and named one of the World’s Top 30 Internet Marketers by Global Gurus. She has over a decade of experience working with Chinese tech giants like Alibaba, JD, and Tencent, shaping the future of retail and ecosystems. Through ChoZan, Ashley assists global tech giants and MNCs to understand and implement lessons from China's digital success. Additionally, her agency, Alarice, specializes in helping foreign brands thrive in China through consumer research, strategy development, social media marketing, and campaigns for brands such as Crocs, HSBC, and Jack Daniel's.