ashley couch

Ashley Couch is a seasoned design and thought leader with over 15 years of experience in building teams, environments, and organizations. She spent 7.5 years at WeWork where she played a pivotal role in defining brand experiences and core physical products, developing tools and processes for implementation, and scaling projects globally across multiple regions.

During her tenure at WeWork, Ashley hired and trained over 40 designers, emphasizing values-driven and user-focused methodologies that resulted in bespoke-feeling, localized, brand-consistent, and award-winning workspaces, including flagship locations and WeWork headquarters.

With an owner's mindset, Ashley focuses on innovative design strategies and solutions that are both time and cost-efficient while maximizing brand value. She was able to significantly reduce design and documentation time by 60% over a two-year period, showcasing her commitment to operational excellence.

Ashley's diverse educational background includes a Master's in Architecture from SCI-Arc, architecture studies at Harvard University Graduate School of Design, publishing studies at Columbia University's Graduate School of Journalism, and a Bachelor's in Philosophy and Comparative Religion from the University of Virginia.

Throughout her career, Ashley has held key positions in various organizations, including Founder and Chief Creative Officer at Stealth Mode, Founder at Luminous Orange, Head of Place Innovation at Streetsense, and several leadership roles at WeWork such as Head of Space Product, Senior Director at Impact Studio, Senior Creative Director, and Global Director of Interior Design.

Her earlier experiences include roles such as Founder at articulatingMatter, Design Director at LWH Architecture, Editor at C-Lab / Volume Magazine, and Architectural Designer at various prestigious firms like FAR frohn&rojas, Michael Maltzan Architecture, Morphosis, and EMERGENT.

Ashley's commitment to localized products with a global perspective, combined with her passion for creating sustainable and people-centric spaces, epitomizes her approach towards design and architecture. She advocates for designs that benefit both individuals and the planet, aligning business success with societal and environmental well-being.