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ashley couch
Designer with a Business Mind | Creative Director |Interior Designer | Furniture Designer | Ex-WeWork
Ashley Couch is a creative executive and founder with over 15 years of experience in building teams, environments, and organizations.1 She is currently the Founder and Chief Creative Officer at a company in Stealth Mode, which she started in March 2020.1
Prior to her current role, Ashley held several leadership positions at WeWork, including:
- Head of Space Product (Interior Design and Brand Experience)
- Senior Director of the Impact Studio
- Senior Creative Director
- Global Director of Interior Design
- Director of Design & Architectural Standards1
During her time at WeWork, she played a crucial role in defining brand experience, developing core physical products, and scaling projects globally across the US, Europe, LATAM, and Asia.1 She also hired and trained more than 40 designers, focusing on a values-driven, user-focused methodology.1
Ashley's expertise lies in:
- New business concepts
- Experience and design strategy
- Interior and furniture design
- Brand strategy and storytelling
- Productization and scaling
- Market customization and adaptation1
She holds a BA in Philosophy and Comparative Religion from the University of Virginia and has studied Architecture at Harvard University Graduate School of Design and SCI-Arc.1
Ashley is known for her business-minded approach to design and her ability to create innovative strategies that are both time and cost-efficient while maximizing brand value.1