University of Puget Sound

●	Responsible for planning, budgeting, implementing, evaluating, optimizing and presenting internal and external marketing and communication strategies 
●	Create and leverage a differentiated brand value, establishing a reputation for excellence among DMOs, the tourism industry, local businesses and partners, and the public 
●	Increased brand awareness and intent to refer in visitors and locals through targeted marketing and outreach campaigns
●	Maintain a positive marketing ROI through budget allocations and program evaluations 
●	Lead team to manage all marketing aspects including graphic design, collateral creation, digital programs, SEO/SEM, email marketing, advertising campaigns, content and product development, and website management
●	Develop and implement programs with quantifiable objectives proving detailed reporting, evaluation and optimization on each program
●	Leverage media relations team to generate editorial coverage and community awareness through local, regional and international media
●	Develop and apply research to create actionable strategies including evaluation of advertising, using profile research, qualitative research and continuous review of secondary research sources
●	Coordinate board advisory committee to develop new initiatives and programs
●	Supervise a staff of three as well as interns, vendors, freelance and agency contractors

Seattle Southside Regional Tourism Authority

VP Marketing & Communications

●	Oversaw concept, design and edits of print and digital collateral materials
●	Optimized search engine and digital marketing to increase web visits, engagement and conversions
●	Led enhancements, developed content and maintained websites, blogs and social media efforts including detailed reporting and evaluation on each program
●	Implemented performance measurement tracking tools to guide future decisions across departments to meet business goals
●	Increased awareness through email marketing, press releases and media relations
●	Generated positive press through story pitches, familiarization trips and media interviews
●	Prepared annual reports in print and presentation formats including speech writing, design and copywriting 
●	Supervised and evaluated performance of contractors and interns 
●	Managed department expenditures and provide recommendations for overall program budget
●	Attended seminars, conventions and networking events to stay current on industry trends

Seattle Southside Visitor Services

Marketing & Communications Manager

•	Performed query relevance judgments as part of the Structured Data Relevance Team.
•	Collected, tagged/labeled contents (web results and documents) for use as index entries to help improve the quality of search results. 
•	Verified and entered data into a database using custom software and tools. 
•	Increased accuracy results by 13%.

Microsoft

Technical Writer

●	Improved communications through e-newsletters, webinars, and meetings with key stakeholders, team members and customers in order to build awareness, differentiate from competitors
●	Enhanced product development through competitive market analysis
●	Enforced standardization of brand management and generated technical proposals
●	Optimized return on marketing investment through selection of, and negotiation with key vendors and execution of marketing strategies
●	Developed and executed targeted media relations based on geography, industry and market segments including sales materials such as white papers, collateral, presentations, industry articles and demonstrations
●	Generated sales leads through planning and execution of special events and trade shows both locally and internationally
●	Performed variety of technical tasks including product testing, statistical analysis, development troubleshooting, web design and bug fix verification.
●	Led fundraising campaign for Making Strides Against Breast Cancer resulting in corporate team building and positive press for company.

Perlego

Marketing Coordinator

•	Improved internal operating efficiency by implementing new programs 
•	Trained other student assistants in the new delete and incoming student projects
•	Minimized customer wait time and increased customer satisfaction with detailed trouble shooting
•	Reduced operating risk to the organization by streamlining the handling of sensitive financial information and confidential documents

Student Account Manager

Provided customer service, set up displays, helped with inventory and restocked merchandise.

Ashley Comar