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Ashley Basius
Senior Designer at Procter & Gamble
Professional Background
Ashley Basius is a talented and innovative fashion designer renowned for her extensive experience in the womenswear sector and her versatile skills that span multiple design disciplines. With a strong foundation in fashion design, Ashley has carved a niche for herself in the competitive realms of graphic design, industrial design, and user experience (UX) design. Her unique blend of creativity and strategic thinking has propelled her successful career while allowing her to continuously explore new opportunities for collaboration with other strategic and creative minds.
Currently serving as a Senior Designer at Procter & Gamble, Ashley has been instrumental in the development of innovative products within the personal care and consumer packaged goods (CPG) industry. Her journey has seen her rise from early internships to prominent design roles at renowned organizations, demonstrating her commitment to excellence and creativity in every project she undertakes.
Throughout her career, Ashley has accumulated a wealth of experience working on various impactful projects that highlight her design expertise and innovative mindset. She has shown a remarkable ability to adapt and excel in a fast-paced industry, continually evolving her design practice to meet the demands of an ever-changing market. This adaptability is further showcased in her recent expansion into graphic design, where she has effectively translated her fashion design skills into creating striking visuals and branding strategies.
Education and Achievements
Ashley Basius earned her Bachelor of Science degree in Fashion Design Product Development from the prestigious University of Cincinnati, College of Design, and has consistently utilized the knowledge and skills gained from her education in her professional endeavors. Her academic journey, which began at Walnut Hills High School, where she graduated in 2006, laid the groundwork for her passion for design and innovation.
In her pursuit of knowledge, Ashley has continuously sought opportunities to enhance her understanding of the various facets of design. Her education has played a critical role in shaping her distinctive design voice, equipping her with the necessary tools to thrive in the competitive fashion industry.
Professional Experience
Ashley’s professional journey is marked by significant roles that have contributed to her growth as a designer. At Procter & Gamble, her tenure as a Senior Designer allowed her to lead impactful projects that focus on consumer needs and market trends, reflecting her ability to marry fashion with functionality. Previously, she served as a Designer for Global Feminine Care at Procter & Gamble, where she further honed her design skills and developed a deep understanding of the importance of brand consistency and quality in product design.
Before establishing herself at Procter & Gamble, Ashley gathered valuable experience at major brands including American Eagle Outfitters, Coach Leatherware, and Abercrombie & Fitch, where she played various roles from associate designer to intern. During her time at American Eagle Outfitters, Ashley contributed to the development of collections for aerie, where she infused her design ingenuity into intimate apparel and sleepwear, showcasing her capability to work across different categories.
Her internships at industry leaders such as Juicy Couture and Abercrombie & Fitch provided her with hands-on experience, where she was responsible for design tasks ranging from women's graphic tees to intimates and accessories. These varied roles have enriched her understanding of market dynamics and consumer preferences, contributing significantly to her growth as a designer.
In addition to her design capabilities, Ashley also served as a Bra Fitting Specialist at Knickers of Hyde Park, displaying her dedication to understanding body shapes and sizes, which is essential in thoughtful and inclusive design.
Notable Achievements
Uppermost in Ashley's achievements is her ability to innovate and inspire through design across both fashion and graphic mediums. Whether marrying technical proficiency with creative flair or seeking collaborative opportunities that challenge the status quo, Ashley embodies the spirit of a forward-thinking designer. Her work at Procter & Gamble exemplifies her ability to drive brand strategy and product innovation, influencing the CPG industry positively.
With a wealth of experience and a robust educational background, Ashley Basius stands as a prominent figure poised for continued success in the realm of design. With a passion for design, a keen eye for aesthetics, and a strategic approach to branding and product development, Ashley continues to be a go-to collaborator for innovative projects that fuse creativity with functional design. Her impressive journey showcases her commitment to excellence and a bright future filled with possibilities as she continues to explore new challenges and elevate industry standards with her work.
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