Ashley Alfred

Ashley Alfred is the Founder of Sage Recruiting, a recruitment firm based in Toronto, Canada, that specializes in sourcing software engineers for tech companies, particularly startups. With a strong background in computer science, including a certification from Harvard's CS50 program, Ashley combines technical expertise with recruitment to effectively assess and connect candidates with suitable roles in the tech industry.134

Her approach to recruitment emphasizes ethical practices, diversity, equity, and inclusion, aiming to fill roles that not only match technical skills but also align with candidates' personal qualities such as empathy and communication skills.13 With over 12 years of experience in the field, Ashley is recognized as one of the most well-networked recruiters in Canada, focusing on building strong relationships within the tech community.34

In her professional journey, Ashley has expressed a commitment to helping startups navigate common recruitment pitfalls and adapt to emerging technologies, ensuring that both candidates and companies benefit from a personalized, informed recruitment process.125