Ashley Acosta

Ashley Acosta is the Founder and CEO of Maca, a company that focuses on value-based pricing solutions for businesses. She has a strong background in healthcare and technology, holding a Bachelor of Science in Nutritional Sciences (Pre-Med) from Cornell University and a Master's Degree in Biomedical Sciences, Systems Biology, and Disease Therapeutics from Mount Sinai School of Medicine, New York University.

Before founding Maca, Acosta served as the Vice President of Revenue at Pipe, where she played a crucial role in scaling the company to a $2 billion valuation shortly after its launch. She was also part of the founding team at Brex, contributing to its growth in the B2B financial products sector. Her earlier roles include Sales Manager at UNYQ and various positions in sales and partnerships at Forward and Brex, where she was instrumental in expanding their market reach.12

Acosta's extensive experience in leadership and sales, combined with her academic background, has equipped her with the skills necessary for developing innovative solutions in pricing strategies for software companies. Her work at Maca aims to empower businesses to optimize their pricing through AI-driven insights, addressing the complexities of revenue management in the SaaS industry.23