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Ashka Shah
Product Design at BAAD DESIGN
Professional Background
Ashka Shah is a talented and innovative UX-UI designer with a rich blend of expertise in design and engineering. With an educational background featuring a Master of Fine Arts (MFA) in Digital Media from the prestigious Rhode Island School of Design and a Post Graduate Diploma in New Media Design from the National Institute of Design, Ashka is well-equipped to approach design challenges from a multifaceted perspective. Her undergraduate studies in Electronics and Communication Engineering at G H Patel College of Engineering & Technology further enhance her technical understanding, making her a versatile designer skilled in both aesthetics and functionality.
Ashka’s journey in the design world is characterized by an innate ability to seamlessly blend art and science. Serving as a product designer at BAAD DESIGN, she plays a pivotal role in shaping user experiences that are not only engaging but also intuitive. With a proven track record, Ashka has previously served as the founder and product designer at Havn, where she had the liberty to bring her creative visions to life, thereby making a significant impact in the product design landscape.
Her tenure as a Lead User Experience Designer at CrowdMed honed her expertise in user research, feature design, and prototyping. Here, Ashka showcased her ability to interpret user needs and translate them into actionable design strategies that improved user engagement and satisfaction. Prior to this role, she gained valuable experience as a User Experience Intern at Sapient, where she began to refine her skills in interaction design, working closely with seasoned professionals in the field.
Moreover, her work as an Interaction Designer at the Innovation Studio at Visteon Corporation allowed Ashka to engage with cutting-edge technology, focusing on user-centered design principles applicable for web, mobile, and wearable devices. This diverse experience has equipped her with a deep understanding of various platforms and user expectations, making her a well-rounded generalist who thrives in dynamic environments.
Education and Achievements
Ashka Shah’s academic journey reflects her dedication to mastering the craft of design. From her Master of Fine Arts (MFA) in Digital Media at the Rhode Island School of Design, she gained a profound understanding of digital aesthetics and media technologies, which serves as the foundation for her current design philosophy. The Rhode Island School of Design is known for its rigorous and progressive curriculum that encourages experimentation and innovation.
Completing her Post Graduate Diploma in New Media Design at the National Institute of Design further solidified her knowledge and skills in contemporary design practices, positioning her as a forward-thinking designer capable of adapting to the evolving digital landscape. Ashka's educational experience equips her with the ability to bridge the gap between creativity and technical execution, making her an invaluable asset to any team.
Her engineering background, with a degree in Electronics and Communication Engineering from G H Patel College of Engineering & Technology, allows her to understand complex technological structures while carving paths for innovative design solutions. This intersection of design and engineering enables Ashka to communicate effectively with developers and engineers, thereby ensuring that her design ideas are not only beautiful but also feasible.
Achievements
Ashka's achievements in the realm of UX-UI design are numerous and reflect her dedication to excellence and user satisfaction. Her role in product design at BAAD DESIGN has led to the development of cutting-edge solutions that resonate with users. By effectively conducting user research and iterating on designs, she consistently delivers products that meet user needs and preferences.
As the founder of Havn, Ashka exhibited her entrepreneurial spirit, demonstrating her ability to identify market gaps and create products that enhance user experiences. Her design initiatives at CrowdMed were instrumental in improving user interaction and engagement, ultimately contributing to the platform's success in connecting patients with medical experts.
The fusion of her design skills with her engineering knowledge makes Ashka stand out in the competitive landscape of UX-UI design. She has designed for multiple platforms, including web, mobile, and wearables, showcasing her adaptability and versatility in a fast-evolving industry. Ashka approaches each project with a unique vision, driven by her commitment to achieving user-centric outcomes.
By continuously honing her craft and exploring new design methodologies, Ashka remains at the forefront of the UX-UI design field. Her significant contributions to various organizations highlight her passion for creating impactful user experiences and provide a glimpse into her future potential.
For those looking to learn more about Ashka's incredible work, collaborate on exciting projects, or inquire about her expertise, feel free to reach out via email at ashah@risd.edu. Additionally, Ashka invites you to explore her impressive portfolio at www.ashkashah.com, showcasing her remarkable journey as a UX-UI designer.
tags:[
UX-UI Design
Digital Media
Product Design
User Experience
Interaction Design
Visual Design
Prototyping
Web Design
Mobile Design
Wearable Technology
Engineering Background
User Research
Feature Design
Location
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