Ashita Sharma

Ashita Sharma is the Head of Customer Experience and Process Excellence at CARS24, overseeing these aspects across all four verticals. With a focus on end-to-end customer lifecycle management, she handles communication touch points, grievances management, and enhances frontline productivity and experience through new processes and tech products. Ashita has been an integral part of CARS24 since its inception in 2015, playing a key role in establishing the Customer Service department, pivotal for customer acquisition and funnel improvement. She and her team lead projects aimed at driving growth through social media engagement and customer advocacy. Prior to CARS24, Ashita worked in change management projects at Deloitte Consulting Pvt. Ltd. She holds a Master's degree in International Business from Delhi School of Economics and a Bachelor's degree in Business Economics from the University of Delhi.