Ashish Mahajan

Professional Background

Ashish Mahajan is a seasoned professional in the fields of Martech, customer relationship management (CRM), and digital marketing. With a diverse career spanning over a decade, Ashish has held key positions at industry-leading organizations, driving growth and implementing successful CRM strategies. Currently serving as the Regional Head for Martech and CRM at SEEK, he utilizes his expertise in analytics and marketing to enhance customer engagement and streamline service delivery.

Ashish's professional journey is marked by significant roles at prominent companies. Prior to his current position, he played a crucial role in Growth and CRM strategies for Singlife, where he was instrumental in optimizing customer interactions and improving retention rates. His experience at HOOQ further solidified his reputation as a CRM strategist, where he led teams focused on executing effective retention strategies and enhancing user experiences. In his early career at Expedia, Inc., Ashish quickly ascended through the ranks, showcasing his ability to influence marketing campaigns and customer loyalty across various markets.

Each role has contributed to his comprehensive understanding of CRM dynamics, marketing strategies, and data analytics, making him a sought-after thought leader in the space. Ashish’s trajectory reflects a commitment to continuous learning and adaptation, especially as the digital landscape evolves.

Education and Achievements

Ashish Mahajan's educational background is commendable and reflects his dedication to mastering the principles of mathematics, chemistry, and physics from a young age. He completed his initial schooling at GMSS School Sector 16 in Chandigarh, where he built a strong foundational understanding of analytical subjects. He then pursued his Bachelor of Science at Panjab University, deepening his knowledge in mathematics, chemistry, and physics.

Realizing the importance of data-driven insights in modern business, Ashish further enhanced his expertise by completing an Executive Program in Advanced Business Analytics from the prestigious Indian Institute of Management Ahmedabad. This program equipped him with the skills to interpret complex data sets and transform them into actionable business strategies.

In addition, Ashish acquired his Post Graduate Diploma in Business Administration (PGDBA) specializing in Marketing from ITM, Navi Mumbai. This combination of educational qualifications has played a pivotal role in shaping his analytical prowess and marketing acumen, allowing him to excel in his career and drive impactful strategies in his various roles.

Notable Achievements

Ashish Mahajan’s career has been defined by several notable achievements that underscore his capabilities and contributions to the field.

1. Leadership in CRM Strategy: In his tenure at HOOQ, Ashish implemented innovative CRM strategies that significantly boosted customer retention, showcasing his ability to manage large-scale projects and lead diverse teams.

2. Growth Initiatives at Singlife: As part of the growth team at Singlife, Ashish leveraged advanced analytics to refine CRM processes, ultimately leading to enhanced customer satisfaction and loyalty.

3. Outbound Marketing at Expedia: While serving as Senior Manager for Outbound Marketing at Expedia, Ashish was instrumental in developing marketing campaigns that not only increased customer engagement but also optimized conversion rates across multiple regions.

4. Cross-Functional Collaboration: Throughout his career, Ashish has demonstrated a strong capacity for collaboration, working closely with cross-functional teams to ensure that marketing and CRM initiatives align with broader business objectives.

5. Innovation in Customer Loyalty Programs: At Mahindra & Mahindra and The Oberoi Group, Ashish designed and executed customer loyalty programs that effectively increased repeat business and bolstered brand loyalty.

In conclusion, Ashish Mahajan is a multifaceted professional whose extensive experience, strong educational background, and innovative approach to CRM and marketing make him a leader in the field. His journey exemplifies the fusion of analytical expertise and a deep understanding of customer behavior, qualities that continue to drive his success and the success of the organizations he collaborates with.