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    Ashish Adpur

    Creative Group Head at Dentsu Webchutney

    Professional Background

    Ashish Adpur is a highly talented copywriter and creative leader in the world of advertising and media. With a rich professional journey spanning over six years, Ashish has honed his skills at some of the most prominent advertising agencies and international networks. He began his career as a copywriter with an esteemed international radio network, where he laid the foundation for his passion and expertise in compelling copywriting and storytelling.

    Over the years, Ashish has been fortunate to collaborate with a myriad of gifted professionals across the industry, leading to unforgettable work for high-profile accounts such as Google, OLX, Hindustan Times (HT), Blenders Pride, Glenlivet, YouTube, TATA AIG, Motorola, Jubilant Foodworks, and Trump Towers. His exposure to a wide array of brands has equipped him with the ability to craft messages that resonate effectively with diverse audiences, showcasing his versatile writing skills and creative strategies.

    In addition to his strong copywriting background, Ashish has taken on leadership roles in the creative domain. He has served as the Creative Group Head at Dentsu Webchutney and also at Enormous Brands LLP. In these positions, he has led numerous creative campaigns, inspiring teams to push the boundaries of innovative advertising.

    Education and Achievements

    Ashish’s academic journey paved the way for his illustrious career. He studied Business/Commerce at ASSISI Convent School in Noida, which laid the groundwork for his understanding of market dynamics and consumer behavior. Later, he pursued a Bachelor’s degree in Journalism and Mass Communication at the reputed Guru Gobind Singh Indraprastha University. His formal education armed him with the knowledge and skills necessary to thrive in the fast-paced world of media and advertising.

    Throughout his career, Ashish has achieved notable accolades that underline his dedication and creativity. He was honored as one of the top 12 recipients of the prestigious Time Warner Foundation's fellowship for "New Screenwriting Voices," a recognition that speaks volumes about his storytelling abilities and niche in the industry. He has also contributed to the Silver Effie-winning team for the "YouTube Smart Offline" campaign, a significant campaign that showcased innovative advertising strategies.

    Additionally, Ashish played an instrumental role in launching one of the largest public Wi-Fi projects worldwide - the "Google Railwire" project. His contributions to this project have had a lasting impact on how users consume digital content. Making it to the AIB First Draft's Top 30 shortlists further cements his status as a key player in creative writing, revealing his ongoing commitment to push the envelope in storytelling.

    Ashish’s outstanding work has also been recognized in notable platforms such as the Kyoorius Creative Awards and Lürzer's Archive, where he received in-book mentions. His collection of accolades includes several Blue Ellies, affirming his capability to produce award-winning content that stands out in the industry.

    Achievements

    • Time Warner Foundation Fellowship: Among the top 12 recipients for "New Screenwriting Voices."
    • Silver Effie Winner: Part of the team recognized for the "YouTube Smart Offline" campaign, showcasing excellence in advertising effectiveness.
    • Google Railwire Project: Key contributor in creating one of the largest public Wi-Fi projects globally, enhancing access to the internet.
    • AIB First Draft Top 30: Shortlisted for showcasing exemplary writing skills.
    • Industry Recognition: Achievements recognized in Kyoorius Creative Awards and Lürzer's Archive, alongside multiple notable awards including Blue Ellies.

    Ashish Adpur's journey from a passionate copywriter to a revered Creative Group Head reflects his constant evolution in the advertising landscape. His vast experience, creativity, and strategic acumen make him a sought-after professional in the advertising and media industry. He continues to inspire peers and newcomers alike, exemplifying what it means to thrive in today's dynamic work environment.

    Related Questions

    How did Ashish Adpur develop his unique voice as a copywriter in the competitive advertising industry?
    What inspired Ashish Adpur to pursue a career in copywriting after completing his studies in Journalism and Mass Communication?
    Can Ashish Adpur share insights into the creative process behind the Silver Effie-winning "YouTube Smart Offline" campaign?
    How has Ashish Adpur leveraged his experience working with high-profile clients like Google and TATA AIG in his subsequent roles?
    What were the key challenges Ashish Adpur faced while contributing to the "Google Railwire" project, and how did he overcome them?
    Ashish Adpur
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    Location

    Gurgaon, Haryana, India