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Ash Rust
Managing Partner at Sterling Road
Ash Rust is the Managing Partner at Sterling Road, a venture fund specializing in pre-seed stage B2B companies. He has a diverse background as both an entrepreneur and an investor. Before his role at Sterling Road, which he co-founded in 2017, he served as the co-founder and CEO of SendHub, a company that was acquired by Cameo Global. Rust has also held significant positions such as Director of Ranking at Klout and Lead Relevance Engineer at OneRiot, both of which were acquired by larger companies.
Rust's academic credentials include a Master's degree in Computer Science from Oxford University. He has extensive experience mentoring startups through various accelerator programs, including Y Combinator, Techstars, and Alchemist Accelerator, and has worked with universities like Stanford and UC Berkeley. Additionally, he served as an Officer in the British Army before transitioning to the tech industry. Currently, he resides in San Francisco, California, where he continues to support early-stage founders and invest in their ventures.12