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Ash Roots
Be digital, be human.
Ash Roots is a senior leader with over 20 years of experience in guiding start-up and established companies in leveraging the Internet for people-focused activities.
He excels in transforming organizations by enhancing digital products, customer experiences, culture, and capabilities across various digital domains such as Ecommerce, Online Servicing, Mobile, CRM, Digital Marketing, Social Media, Branding, Agile Development, Product Management, and Design Thinking.
His key strengths lie in formulating and executing digital strategies, team leadership, innovative problem-solving, and driving ideas into fruition amidst rapid growth or challenging scenarios.
Ash is known for establishing new work methodologies and fostering a positive work culture while retaining a relatable and approachable demeanor.
Outside of work, he enjoys sailing as a means to hone leadership skills in the digital era.
