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Ash McGrath
Email Strategist & Senior Copywriter
Professional Background
Ash McGrath is a dynamic and accomplished Senior Copywriter with nearly a decade of extensive experience in the field of copywriting and marketing. Known for a unique blend of creativity and analytical prowess, Ash has crafted compelling content for a diverse array of platforms, including websites, email campaigns, social media, paid media, and various articles. Specializing in high-performing conversion and direct-response copy, Ash has a reputation for delivering measurable results that resonate with target audiences and drive engagement. With a keen understanding of consumer behavior, Ash has honed the art of persuasive writing to help brands effectively communicate their messages and achieve their marketing goals.
Ash's career journey reflects a commitment to excellence and a passion for storytelling, showcasing an impressive trajectory through various esteemed organizations. From serving as the Senior Marketing Specialist (Copy) at Skan to a role as a Senior Copywriter at Bold Commerce, Ash's contributions to each organization have consistently elevated their messaging and overall marketing strategy.
Education and Achievements
Ash McGrath's educational journey laid a robust foundation for a successful writing career, with notable academic achievements. Ash holds a Bachelor of Arts (BA) in Sociology from the University of Massachusetts Amherst, where the study of societal behaviors and cultural dynamics sparked a keen interest in understanding audience motivations and values. This background in sociology enriches Ash's writing by allowing for deeper insights into what captures attention and drives action in diverse groups.
Prior to earning a BA, Ash pursued an Associate of Arts and Sciences (A.A.S.) in Liberal Arts and Sciences, General Studies and Humanities at Holyoke Community College. This early academic experience contributed to a well-rounded perspective and strong foundational skills that have been instrumental in Ash's copywriting success.
Professional Experience
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Senior Marketing Specialist (Copy) at Skan In this pivotal role, Ash was responsible for crafting persuasive copy that fueled marketing campaigns and enhanced brand visibility. By focusing on user engagement and conversion optimization, Ash became adept at creating content that not only attracted attention but also encouraged action.
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Conversion Copywriter & Email Strategist at Ashley McGrath Copywriting Running a successful freelance copywriting business allowed Ash to focus on conversion-focused writing, where every word was meticulously chosen to maximize impact. Ash expertly developed email marketing strategies that increased open rates and conversions for a variety of clients.
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Senior Copywriter at Bold Commerce At Bold Commerce, Ash played an integral role in developing strategic marketing initiatives, producing high-quality copy that aligned with the brand’s voice while driving conversions. Each project was an opportunity to push creative boundaries and contribute to the company's growth.
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Head of Strategy (Fractional) at Open Loop Studio As a fractional Head of Strategy at Open Loop Studio, Ash applied industry knowledge to guide marketing efforts and overall content strategy. Offering insights into market trends, Ash helped inform decision-making processes that resulted in successful campaigns.
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Senior Direct Response Copywriter at Digital Surgeons In this role, Ash excelled at crafting attention-grabbing copy designed for direct response. The focus on immediate engagement allowed Ash to utilize persuasive techniques that delivered impressive return on investment for various clients.
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Content Lead at Growth Gaia When Ash took on the role of Content Lead at Growth Gaia, the emphasis was on creating valuable content that educated and informed users. This position reinforced Ash's belief in the importance of quality content as a vehicle for branding.
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Employment Coordinator/Human Rights Officer at VIABILITY, Inc Earlier in Ash's career, Ash dedicated time to serve as an Employment Coordinator and Human Rights Officer, demonstrating a commitment to social justice and community wellbeing. While this role diverged from copywriting, it provided valuable insight into communication practices within community-focused organizations.
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Marketing Assistant at Living Routes - Study Abroad in Ecovillages Starting out as a Marketing Assistant, Ash gained hands-on experience in the marketing field, supporting initiatives that promoted study abroad opportunities and the ecovillage movement. This early role ignited a lifelong passion for impactful communication.
Achievements
Throughout the years, Ash has earned accolades for writing excellence and marketing prowess. The conversion-focused copy crafted by Ash has consistently resulted in increased engagement metrics and a strong return on investment for clients across various industries. Many clients report significant improvements in their email open rates and click-through rates after collaborating with Ash, showcasing Ash's ability to create copy that not only appeals to readers but also drives them to take action.
Ash's ability to synthesize shorthand narratives for brands into beautifully articulated stories has made them a sought-after expert in the copywriting industry, further cementing Ash’s reputation as someone who understands the unique challenges and opportunities present in today’s digital landscape. Whether it's developing a complete content strategy from the ground up or infusing creativity into existing frameworks, Ash excels at bringing ideas to life through compelling and effective copy.
In the dynamic world of marketing and copywriting, Ash McGrath stands as a testament to the power of words and strategy. Full of passion, creativity, and a commitment to results, Ash continues to work on innovative projects that drive brands forward in meaningful ways.
tags:[
Senior Copywriter
Conversion Copywriter
Email Strategist
Marketing Specialist
Content Strategy
Direct Response Copy
Sociology
Leadership
Creative Writing
Persuasive Communication
Branding
Digital Marketing
ROI
Audience Engagement
Content Creation
Location
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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