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Aseem Patel
AB and MVT Testing - WSO - Digital Analytics - Market Research - Data mining - Competitive Intelligence - CRO
Professional Background
Aseem Patel is a highly accomplished and creative senior analytics leader with an extensive career spanning over 15 years, specifically focusing on creating experience improvements for customers while designing technical solutions that foster organizational growth. His professional journey is characterized by his ability to build and motivate cross-functional teams, ensuring that projects are completed efficiently and effectively, with outcomes that align seamlessly with corporate goals.
Throughout his career, Aseem has established himself as a transformative change agent, utilizing marketing and digital analytics processes to identify and capitalize on growth opportunities. Aseem’s role as a recognized subject matter expert and thought leader showcases his capacity to oversee department-wide operations, instilling a culture of achievement, and enhancing productivity through strategic leadership. His approach to workforce management and analytics is both impactful and innovative, a testament to his skills in translating intricate business needs into viable technical requirements.
Aseem's impressive background includes managing operations that foster consumer engagement through reports, dashboards, and partnerships with vendors to deliver project-specific solutions. His knack for ideating strategies that support organizational objectives underlines his proficiency in leveraging his analytical skills and technical acumen.
Education and Achievements
Aseem Patel holds a diverse and robust educational background that enhances his understanding of the marketplace and analytics. He studied for a Master of Business Administration (MBA) with a focus on Marketing and Market Research at The George Washington University, where he sharpened his skills in effective market communication and consumer analysis. In addition to this, he has earned another MBA, specializing in Personnel Management & Industrial Relations from XLRI Jamshedpur, reflecting his comprehensive approach towards managing human resources within analytics frameworks. His academic journey began with a Bachelor of Arts (BA) in Economics from Delhi University, providing him with a strong foundation in economic principles and quantitative analysis.
Aseem’s career trajectory is marked by high-profile roles in esteemed organizations. He formerly served as the Director/Senior Manager of Marketing Analytics, Testing, and Website Optimization at Strategic Education, Inc, where he made significant contributions to leveraging analytics for enhanced marketing strategies. As a Sr. Adobe Data Workbench (DWB) Consultant at SYNTASA™, he delved deep into advanced analytics frameworks and practices. Further highlighting his capabilities, Aseem was also the Sr. Web Measurement Shaman at The Motley Fool, a role that involved innovative approaches to web analytics, strengthening his portfolio in the analytics sector.
Prior to these roles, Aseem worked with Marriott International as a Manager in eCommerce Measurement, where he evaluated and optimized online strategies. His expertise also extends to US Airways, where he served as both Project Lead for eCommerce & Distribution and Project Lead for Market Research, demonstrating his versatility in analytics and project management. Early in his career, he worked as a Marketing Analyst with Boise Cascade Office Products, cementing his foundational skills in analytics and market evaluation.
Skills and Specialties
Aseem Patel’s impressive skill set features a range of specialties that underline his expertise in the fields of analytics and digital marketing. His proficiency in Web/Digital Analytics is complemented by his adeptness in A/B & MVT Testing, providing businesses with validated results that steer strategic decisions. He is also skilled in areas such as Marketing and Competitive Analysis, enabling organizations to thrive in today’s competitive landscapes. Aseem’s experience in Client Relations and Vendor Management positions him as a valuable asset, equipped to foster beneficial partnerships and enhance service delivery.
His technical skills are particularly noteworthy; Aseem is well-versed in industry-standard tools such as Adobe Analytics, Google Analytics, Tableau, and SQL, allowing him to manipulate and analyze complex data sets effectively. He also holds expertise in Excel, ensuring accurate reporting and insightful data visualization, which is crucial in analytics settings. In addition, Aseem’s knowledge of Big Data technologies and methodologies positions him strategically within the evolving analytics arena. His strengths in Team Building and Project Management enable him to lead teams towards achieving their collective goals, driving efficiencies and fostering a collaborative environment.
Networking and Future Opportunities
Aseem is always eager to connect with fellow professionals and those looking to collaborate in the analytics space. His passion for analytics and project management makes him an ideal partner for organizations seeking to enhance their data-driven decision-making processes. As a versatile analytics professional, Aseem Patel specializes in leveraging advanced technologies and proven development strategies to build comprehensive solutions that promote corporate growth and innovation.
For networking opportunities, collaborations, or inquiries about analytics solutions, Aseem invites professional connections to reach out via email at malaseem@gmail.com. His approach to building professional relationships is characterized by openness to shared insights and collaborative ideation, as he truly values the interconnectedness of today’s analytics community.