Asanda Ntshiqa

Asanda Ntshiqa is a trailblazer in the field of Digital Marketing, currently serving as the eBusiness Category Lead at Nestlé ESAR, focusing on renowned South African brands. She is recognized for her role in launching successful online campaigns like The MILO Clap Challenge, a standout in the Dairy sector in 2019, driving brand equity. Asanda's strategic use of Facebook video ads elevated Nestlé Hot Chocolate's global presence, increasing ad recall by 33% through targeted and tailored campaigns. She spearheads initiatives in testing, learning, and achieving top-notch outcomes, including the global rollout of brand websites and the Smart Recipe Hub integration.

Asanda embarked on her professional journey as a Sales Support Executive at CNBC, Africa Business News, gaining exposure to media and business news landscapes. Committed to fostering the creative potential of Africa's youth, she embraces the role of a Digital Ambassador, striving to lead digital innovation and transformation by staying updated on global tech trends. Her aim is to facilitate seamless market integration and enhance individuals' digital experiences.

Her tenure at Nestlé commenced in 2017 as a Digital Marketing Graduate. Asanda's academic accomplishments include an Honours Degree in Brand Building and Communication from Vega School of Branding, accompanied by a Bachelor's Degree with a triple major in Media & Writing, English & African Literature, and Gender Studies from the University of Cape Town.