Arun Sudhaman

Arun Sudhaman is a prominent figure in the public relations industry, currently serving as a Trustee at the Institute for Public Relations. He has an extensive background in journalism and media, having spent 14 years with ProvokeMedia, where he held the positions of CEO and editor-in-chief. Under his leadership, ProvokeMedia expanded significantly and rebranded from The Holmes Report to its current identity, establishing itself as a leading source of news and analysis in the PR sector.12

Sudhaman's career began in journalism, where he covered various aspects of media and marketing across multiple regions, including Asia and Europe. He has also contributed to notable publications such as BBC News, The Guardian, and the South China Morning Post.12 His contributions to the field have been recognized with several accolades, including being named Journalist of the Year at the 2022 PRCA Asia-Pacific Awards and becoming the youngest inductee into the ICCO Hall of Fame in 2015.14

In addition to his role at the Institute for Public Relations, Sudhaman is a Fellow of the Public Relations and Communications Association (PRCA) and continues to influence the industry through various initiatives and conferences.13