Arun Maruthavanan is a renowned founder and CEO of Social Technik, an accomplished independent strategy consultant, proficient in marketing, service design and new products. With a profound experience of more than two decades in the industry, Arun has worked with prominent companies worldwide and specializes in developing marketing and digital strategies while optimizing business models, create habit-forming products and services, and implementing performance-based digital marketing campaigns. Arun completed his MBA in Marketing and Finance from Dr. MGR Engineering College, Anna University, and began his professional journey by serving notable companies such as ETA StarPortal, Photon Infotech, Standard Chartered Finance Ltd, and AVM Telekom.