Arthur Yu

Arthur Yu is a seasoned media professional currently serving as VP of Global Media Planning at EssenceMediacom and Media Futures Group.12 He has an extensive background in media strategy and planning, with notable experience across several major companies.2

Professional Experience:

• VP Global Media Planning at EssenceMediacom and Media Futures Group (2021-Present)

  • Responsible for global media planning for Google business products including Ads, Cloud Platform, Workspace, and Chrome Enterprise2

• Previous leadership roles include:

  • Director at Merkle (2018-2021)
  • Director at Media Storm (2015-2018)
  • Associate Director at dentsu international (2011-2015)2

Key Career Highlights:

• Managed media strategies for major brands like Intel, Amazon Web Services, Disney, and 20th Century Fox across global markets2
• Early adopter of addressable television technology and programmatic media strategies2

Education:

• Degree in Business, Marketing, and Management from the University of California, Riverside12

Additional Certifications:

• Certified Personal Trainer (NASM-CPT)
• CPR & AED certification from American Red Cross2

Arthur is described as a keen strategist with an analytical mind, known for transforming strategic approaches beyond gut decisions.2