Arthi Ramalingam

Arthi Ramalingam is the Founder and CEO of Eternz Fashion Private Limited, a company focused on creating a curated marketplace for jewelry. She has a strong background in e-commerce and entrepreneurship, having previously founded Neons Fashion and held significant marketing roles at Udaan.com.

Professional Background

• Current Role:

  • Founder & CEO at Eternz Fashion Private Limited (July 2023 - Present)
    • Leading the development of a platform that enhances individual beauty through jewelry, emphasizing self-expression and customer experience.1

• Previous Experience:

  • Marketing Leader at Udaan.com (November 2019 - July 2023)
    • Managed brand marketing focusing on acquisition, engagement, and retention strategies.
  • Category Marketing & Merchandising Lead at Udaan.com (June 2018 - October 2019)
    • Built and led marketing teams, developed go-to-market strategies, and executed major sale events.1
  • Founder of Neons Fashion (May 2015 - July 2017)
    • Launched a fashion startup recognized by the Prime Minister’s startup initiatives, with coverage in major media outlets.1

Education

• Indian Institute of Management, Ahmedabad
  • PGDM (2013 - 2015)
• Pondicherry Engineering College
  • Bachelor's degree in Electronics and Communication Engineering (2009 - 2013).1

Arthi Ramalingam's entrepreneurial journey reflects her commitment to innovation in the fashion and jewelry sectors, leveraging her expertise to create impactful consumer experiences.