🧬 Arno Smit

Arno Smit is the Chief Product Officer and co-founder of BioCertica, a company that focuses on creating personalized shopping experiences for wellness customers using health data, AI, and DNA analysis.17

Professional Background

Arno Smit has an extensive background in product management and technology leadership. He is described as an experienced Head of Product, Product Manager, and former Chief Technical Officer.2 His career has involved various roles across different companies, showcasing a diverse range of experience in the tech industry.3

Current Role at BioCertica

At BioCertica, Arno Smit serves as the Chief Product Officer.35 In this role, he is likely responsible for overseeing the development and strategy of BioCertica's product offerings, which include:

• A personalized shopping platform for wellness customers
• AI-driven product recommendations based on genetic data
• A digital ID bio-wallet
• Genetic product analysis tools

Entrepreneurial Spirit

Smit has a history of entrepreneurship, having co-founded a few ventures before his current work with BioCertica.4 His LinkedIn username, "fundedbymearnosmit," suggests a background in self-funded or bootstrapped projects.

Public Presence

Arno Smit is active in the tech community:

• He has been a speaker at the AI Summit in Cape Town, part of the Africa Tech Festival.6
• On Twitter, he uses the handle @_entreprenerd, where he shares insights about BioCertica's work in healthtech, AI, and DNA analysis.7

Location

Based on available information, Arno Smit is located in Paarl, Western Cape, South Africa.5

Arno Smit's role at BioCertica aligns with the company's mission to revolutionize personalized wellness shopping through the innovative use of genetic data and AI technology.