Arnaud Frade

Arnaud Frade is a senior executive at Nielsen, currently serving as the President, Commercial for Nielsen's Audience Measurement business in Asia.3 In this role, he leads all commercial operations for Nielsen's Audience Measurement division across the Asia region.34

Career at Nielsen

Frade joined Nielsen in a senior commercial growth role in 2022, initially as SVP and Head of Commercial Growth for the Asia Pacific (APAC) region.5 His appointment was part of Nielsen's continued investment and expansion in the Asia Pacific market. Since then, he has been promoted to his current position as President, Commercial - Audience Measurement Asia.

Responsibilities and Achievements

As President, Commercial for Asia, Frade has been involved in several significant initiatives:

1. Strategic Partnerships: He played a key role in renewing Nielsen's partnership with Video Research in Japan, aimed at developing a cutting-edge, de-duplicated cross-media measurement solution for the Japanese market.1

2. Product Launches: Frade has overseen the expansion of Nielsen's measurement capabilities, including the launch of deduplicated YouTube CTV campaign measurement in the Philippines.2

3. Industry Leadership: He has been vocal about the importance of innovative metrics and multi-screen measurement in the rapidly evolving media landscape of Asia.12

Location and Contact

Arnaud Frade is based in Singapore.46 His LinkedIn username is arnaudfrade, as mentioned in the query.

Frade's role at Nielsen involves leading commercial operations across Asia, working with clients and partners to provide audience measurement solutions in this diverse and dynamic region. His experience and leadership have been instrumental in Nielsen's efforts to adapt to the changing media landscape and provide more comprehensive measurement solutions for advertisers and media companies in Asia.