Armen Zildjian

Armen M. Zildjian is a seasoned sales executive, currently serving as the VP of Sales at Drift, a company known for its innovative approach to conversational marketing.

Here are some key points about Armen Zildjian:

Background and Family

Armen Zildjian is part of the renowned Zildjian family, famous for manufacturing cymbals used by many prominent drummers, including those from the Rolling Stones and the Foo Fighters.1

Professional Experience

Zildjian has a strong track record in building and leading high-performing sales organizations. Before joining Drift, he worked at several tech companies, including LogMeIn, GrabCAD, and Dyn, all of which had successful exits through IPOs or acquisitions.1

Sales Management Approach

At Drift, Zildjian emphasizes a "tour guide" approach to sales, where the sales team acts as guides to help prospective buyers navigate their needs and understand the value of Drift's products. He stresses the importance of meeting buyers where they are in the process and giving them control in the sales conversation, rather than using aggressive tactics like BANT or MEDDIC. This approach focuses on delivering value and building trust with the prospect.2

Hiring and Team Management

Zildjian looks for specific qualities when hiring salespeople, and he advises founders on when to bring in a VP of Sales, emphasizing the need for a structured sales team and a data-driven approach to decision-making.12

Overall, Armen Zildjian is recognized for his expertise in sales management and his ability to drive growth and success in the tech industry.