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Armando Somoza
CEO & Co-Founder at CodeScty & Rapport Studios
Armando Somoza: A Trailblazer in Creative Technology and Education
Armando Somoza is a dynamic force in the realms of education, technology, and creative storytelling, known for his pioneering work as the CEO and Co-Founder of CodeScty, a forward-thinking company that utilizes original hip-hop and youth culture to impart essential computational thinking and coding concepts. Through an innovative approach reminiscent of the classic educational cartoon series, Schoolhouse Rock, CodeScty aims to transform the way technology is taught, especially to young learners from diverse backgrounds.
In addition to his role at CodeScty, Armando is also the CEO and Co-Founder of Rapport Studios, a creative communications agency dedicated to disrupting and reshaping individuals' relationships with knowledge and culture. By focusing on creative problem-solving and strategic engagement, Rapport Studios has effectively connected clients—including political campaigns, museums, and nonprofits—with the communities they serve, empowering voices and promoting social justice.
Professional Background
Armando has cultivated a rich career that spans various roles in digital media, education, and community development. As a new media artist and creative entrepreneur based in New York City, he embraces a multidisciplinary approach to storytelling and technology, identifying himself as a digital strategist and learning experience designer. His commitment to using narrative to foster community empowerment and social change is evident in his extensive work history.
Prior to his current ventures, Armando served as the Director of Digital Learning and Technology at the Urban Arts Partnership, where he was instrumental in integrating technology with the arts to enhance educational experiences for students in underserved communities. His teaching experience extends to his role as an Adjunct Professor at New York University, where he shared his expertise in digital strategy and creative branding with aspiring professionals.
Armando's journey in the education sector began at the Denver Scholarship Foundation, where he held the position of College and Financial Aid Advisor, guiding students through their academic pursuits and helping them navigate the complexities of higher education funding. His commitment to fostering educational equity also led him to positions such as the Digital Storytelling Coach at the Kellogg Leadership for Community Change at Mi Casa Resource Center. In these varied roles, Armando has continually prioritized community engagement and empowerment through education and the arts.
Education and Achievements
Academic Background Armando Somoza's educational foundation is rooted in diverse fields that enhance his multifaceted approach to creative endeavors. He studied for a Bachelor’s Degree in Ethnic Studies and Technology, Arts & Media at the University of Colorado Boulder, where he developed an appreciation for the intersection of culture, technology, and storytelling. Following this undergraduate experience, he pursued further studies with a Master of Fine Arts in Emergent Digital Practices at the University of Denver.
In pursuit of equipping himself with skills perfectly suited for the rise of product management in the digital age, he also obtained a Product Management Certificate from General Assembly. Additionally, he pursued coursework in Master of Nonprofit Management with a focus on Leadership, Management, and Strategy at Regis University, showcasing his commitment to understanding and improving societal structures through effective governance and community involvement.
Notable Achievements Armando's achievements are numerous, reflecting his dedication to creativity, technology, and community engagement. As a change agent, he has utilized digital tools and authentic stories to engage youth in the learning process, breaking down traditional barriers and creating immersive experiences that empower learners. His successful tenure with Rapport Studios exemplifies his commitment to impactful storytelling, where he developed narrative brand identities that centered on the experiences of Black and Brown communities. His work has not gone unnoticed; he is often invited to mentor young creatives and serve as a guide to those exploring the intersections of art, technology, and social justice.
Moreover, he has championed various projects that integrate art and education, further solidifying his reputation as a leader in the creative technology landscape. Armando is fluent in the language of metaphor, adept at using it to navigate complex concepts and ideas, which has made him an invaluable resource in educational workshops and digital strategy sessions alike.
Achievements
Armando Somoza's professional journey is punctuated by numerous achievements that highlight his influence in both the arts and education. His dual leadership at CodeScty and Rapport Studios reflects a mastery of entrepreneurial endeavors focused on social impact. Some of his key achievements include:
- Innovating Educational Experiences: Through CodeScty, Armando has redefined how coding and computational thinking are taught, making these subjects engaging and relatable through a cultural lens that resonates with youth.
- Creative Communications: At Rapport Studios, he has successfully collaborated with various organizations to create compelling narratives that challenge societal norms, allowing marginalized voices to be heard.
- Leadership in Digital Learning: His role in enhancing digital learning environments at the Urban Arts Partnership demonstrates his ability to bridge technology and arts, benefiting countless students.
- Community Engagement Initiatives: Armando's efforts as a Digital Storytelling Coach and Teaching Artist reveal his commitment to empowering the next generation of artists and communicators, equipping them with essential skills for success.
Armando Somoza's career is a testament to his unwavering dedication to education, culture, and social justice. His innovative approach to blending technology with creative storytelling has established him as a key figure in shaping the future of learning and community engagement. With a vision that embraces equity, creativity, and transformative learning experiences, Armando continues to inspire and lead through his diverse professional endeavors.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.