Armando Herrera

Armando Herrera, General Manager Financial Products at Konfío

Armando Herrera is the General Manager of Financial Products at Konfío, a leading fintech company in Mexico that provides digital solutions for small and medium enterprises (SMEs). He has over 15 years of experience in the financial services industry, spanning credit cards, lending products, and insurance services.1

Key Responsibilities and Achievements

• As the head of Working Capital Loans and Credit Cards at Konfío, he is responsible for the strategy, value proposition, distribution channels, and overall profitability of SME lending.1
• He has successfully grown the portfolio by 10x in the first year and 4x in the second year, while maintaining a positive net credit margin and a 25% share of wallet.1
• He has introduced innovative products and features, such as buy now pay later (BNPL) and digital acquisition and risk management, to enhance customer experience and loyalty.1

Previous Experience

• Vice President and GM Credit Cards, Lending Products and Insurance Services at American Express México (September 2015 - February 2021)1
  • Grew Credit Card portfolio at 2.3x vs industry from 2014-2020, tripled profitability during that period
  • Introduced BNPL to the Charge portfolio, launched and managed digital and telemarketing channels
  • Responsible for Insurance business full P&L and management, including growth, digital sales channels, digital and overall marketing, product design, and operations
• Director Credit Products at American Express México (June 2012 - September 2015)1
• Director Risk Management Mexico at American Express México (February 2010 - June 2012)1

Education

• IPADE: Master in Business Administration (MBA)1
• Massachusetts Institute of Technology: BS, EE&CS and Economics1
• ITESM CCM: High School1