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Arma de la Cruz
Currently Writing My Story: On Cruz Control the blog
Professional Background
Arma Ruth de la Cruz has carved out an impressive career over the span of two decades that blends marketing, sales, and business development with a profound passion for hospitality and college sports. Currently, she is channeling her extensive experience into creating her own lifestyle brand, bringing forth her insights in wellness, travel, and personal growth. Arma's multifaceted professional journey includes significant roles that have honed her skills in leadership, community engagement, and marketing across various industries.
Arma proudly serves as the Community Manager and Marketing Manager at Hawaii Climb, where she fosters a welcoming and engaging environment for rock climbing enthusiasts. Her dedication to promoting a healthy lifestyle is complemented by her role as an Orangetheory Coach, where she inspires clients to achieve their fitness goals and enhances their overall well-being.
In addition to her coaching and management roles, Arma writes a blog titled "On Cruz Control," available at oncruz.com. This platform serves as a space for her to share her insights on travel, health, wellness, and relationships, encouraging her readers to find joy in their journeys.
Education and Achievements
Arma's educational background has equipped her with the necessary tools to thrive in her current pursuits. She completed her secondary education at Starkville High School, after which she furthered her educational journey with a Bachelor of Science in Communication and Marketing from the Mississippi University for Women. Arma also pursued marketing and international business studies at Mississippi State University, enhancing her understanding of the global market.
Her commitment to professional growth is exemplified by her certification as a Travel Marketing Professional from the University of North Georgia, showcasing her expertise in travel marketing strategies. Prior to her collegiate experience, Arma studied at the Jakarta International School, providing her with a versatile educational foundation that complements her diverse career.
Notable Roles
Arma's career is marked by several key positions that highlight her versatility and commitment to excellence:
- Community and Marketing Manager at Hawaii Climb: In this role, Arma has successfully developed marketing strategies to enhance community engagement, fostering a sense of belonging among climbers of all skill levels.
- Retail Sales Associate at Uloha: Here, Arma utilized her communication and customer service skills to drive sales and enhance customer satisfaction in the outdoor retail space.
- Orangetheory Fitness Coach: With a proven track record in health and fitness coaching, Arma motivated individuals to pursue their fitness goals with passion and enthusiasm.
- Business Development Manager at Learfield IMG College: In this capacity, she was instrumental in developing relationships that enriched the marketing endeavors of college sports programs.
- Director of Marketing at Eat With Us and Sweet Peppers Franchise Systems: Arma's marketing strategies significantly contributed to the growth and brand recognition of both culinary establishments.
- CVB Executive Director at Starkville Convention and Visitors Bureau: In this vital role, she focused on promoting Starkville as a premier visitor destination, driving tourism through strategic marketing initiatives.
- VP of New Business Development at Blufish Design Studio: Arma helped steer business development efforts that expanded the firm's client base and increased its industry presence.
These roles illustrate Arma's ability to adapt, thrive, and lead in various environments, all while consistently prioritizing client satisfaction and community engagement.
Achievements
Arma's career is characterized by numerous achievements that underscore her effectiveness in her roles. She has successfully implemented innovative marketing strategies that not only promote engagement but also drive results for the organizations she has worked with. Her role in developing Hawaii Climb's community outreach program has enhanced the gym's reputation and established it as a central hub for rock climbing enthusiasts in Hawaii.
Her dedication to coaching has empowered countless individuals in their fitness journeys, resulting in improved health and lifestyle choices. Additionally, Arma's blog, "On Cruz Control," continues to grow in popularity as she provides valuable insights and resources to her audience, fostering a sense of community among her followers.
Connecting with Arma
If you're interested in learning more about Arma Ruth de la Cruz's inspiring story, her services, or if you're looking to collaborate, she welcomes conversations and connections. Her extensive experience in marketing, sales, and community management positions her uniquely to offer valuable insights and opportunities. Don't hesitate to reach out and explore ways to work together or simply to chat about her journey and passion for wellness and adventure.
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