Arlo Brady

Arlo Brady is the Chief Executive Officer of Freuds, a leading independent global PR agency based in London, England. He has an impressive professional background spanning multiple domains:

Professional Roles:

• CEO of Freuds Communications, the largest communications agency certified as a B Corp123
• CEO of Freuds Group, a diverse family of businesses including film/TV production, financial communications, and social media12
• Chairman of the Blue Marine Foundation, a prominent environmental NGO123
• Co-Chair of the S30, a group of global Chief Sustainability Officers convened by King Charles III13

Academic Background: Brady holds three advanced degrees:

• Ph.D. in sustainability from Cambridge University's Judge Business School
• M.S. in Environmental Technology from Imperial College
• BSc in Geology from the University of London14

Career Philosophy: Brady is passionate about using communications as a force for good, focusing on reputation management and helping businesses improve their impact. He emphasizes creativity, empathy, and finding talent from diverse backgrounds.5

Interestingly, he didn't initially plan a career in communications, but was inspired by mentors who showed him PR's potential to create meaningful change.5