Arjun Som is a seasoned marketing professional with a strong background in setting up marketing and sales operations for start-ups and pilot projects in the digital space. He has a specialty in low-cost, measurable marketing strategies and has a knack for building alliances, outsourcing, sales, as well as budgeting including BU P and L. Som studied BE in Computer Science at Guru Gobind Singh Indraprastha University and has held various key positions in different organizations throughout his career. He was the former co-founder and director of Kritter, marketing analyst at Sapient, assistant manager marketing at Indiaplaza.in, and affiliate support at ivy comptech. Som was also a founding board member of Aroscop Inc and formerly served as the director of Online/Inside Sales Operations at InMobi.