Arjun Basu

Arjun Basu is a seasoned strategist with a strong background in custom content, content strategy, publishing, marketing, communications, journalism, and media.

As the founder of arbaStrategies, Arjun works with companies and brands, offering consultation, advice, and mentorship to help them develop compelling brand stories and enhance brand consistency for success.

His expertise extends to various services including marketing therapy, strategic content development, CMO-as-Service, storytelling, and mentorship and coaching.

Arjun has spoken at numerous conferences worldwide on topics related to content, marketing, and storytelling, showcasing his insights and knowledge in the field.

In addition to his strategic work, Arjun is also a published author and hosts a podcast named Middle of Everywhere discussing the changing dynamics of work and location in the modern work environment.

His specialties include media, content creation, branding, publishing, mobility, editing, and a keen interest in data analytics and bourbon.

Arjun's educational background includes studies in Creative Writing and Film Studies at Concordia University, where he honed his storytelling skills and creativity.

Arjun has held key positions in reputable organizations such as President of arbaStrategies, Senior Vice President roles at Bookmark Content and Communications, Spafax, and various editorial positions at Spafax, enRoute, Tundra Books.

His diverse professional experience and strong strategic acumen make Arjun Basu a sought-after expert in the areas of media, content strategy, branding, and storytelling.