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Aritra Roy
Social Media Marketing Specialist at Wildnet Technologies
Professional Background
Aritra Roy is a seasoned social media expert with over four years of comprehensive experience that encompasses various facets of digital marketing. Specified in areas such as paid advertising, content marketing, and organic marketing, Aritra has built a robust portfolio that showcases his ability to elevate brand presence across various digital platforms. His career began in the dynamic environment of digital marketing, where he quickly developed expertise that has propelled him into key roles in well-respected organizations.
Career Journey
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Social Media Specialist at Wildnet Technologies: Currently, Aritra holds the position of Social Media Marketing Specialist at Wildnet Technologies, where he crafts intricate social media strategies aimed at engaging audiences and driving conversions. His role involves leveraging data analytics to inform decisions, optimizing campaigns to achieve stellar engagement rates, and curating content that resonates with target demographics.
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Social Media Manager at NextGen Global Services Pvt Ltd: Prior to his current role, Aritra served as a Social Media Manager at NextGen Global Services. Here, he was instrumental in developing and managing social media campaigns that significantly improved the company's online visibility. His hands-on approach to managing platforms allowed him to forge strong connections with audiences, resulting in increased interaction and brand loyalty.
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Digital Marketing Executive at GoBindas Entertainment Pvt Ltd: Earlier in his career, Aritra gained valuable insights as a Digital Marketing Executive at GoBindas Entertainment. This role required a keen understanding of digital trends and consumer behavior, paving the way for impactful campaigns that increased brand awareness in the entertainment sector.
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Assistant Manager at Unilever: Aritra's wide-ranging skills also extend to his time as an Assistant Manager at Unilever, where he contributed to organizational strategies and marketing initiatives. His experience in such a globally renowned company equipped him with the know-how to operate in high-pressure environments while maintaining an innovative mindset.
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Relationship Manager at Outlook Publishing (India) Pvt. Ltd. & Walker at Google: Earlier positions at Outlook Publishing and Google provided Aritra with unique perspectives on the intersection of traditional media and digital marketing, allowing him to craft strategies that align with corporate goals and consumer expectations.
Summary of Experience
Through his diverse career, Aritra has honed skills that specifically target the evolving landscapes of digital and social media marketing. His tenure across various prominent companies has enriched his understanding of different market segments and audience behaviors, making him a valuable asset in any organization seeking to enhance their online presence.
Education and Achievements
Aritra Roy's educational background forms the strong foundation of his marketing expertise. His journey in academia has equipped him with the necessary skills and knowledge to excel in the dynamic field of digital marketing.
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High School Science at Nehru International Public School: Aritra began his educational journey at Nehru International Public School where he focused on the sciences, fostering critical thinking and analytical skills that would later aid him in data-driven decision-making processes in marketing.
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Studies at BDMI: Following this, Aritra continued his education at BDMI, where he expanded his understanding of marketing and business concepts. His time at this institution added to his foundational knowledge, setting the stage for future academic pursuits.
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Digital Marketing at Delhi School of Internet Marketing: Recognizing the importance of specialization, Aritra pursued a course in Digital Marketing at the Delhi School of Internet Marketing. This program sharpened his skills in digital strategies and taught him the essentials of managing online campaigns effectively, laying the groundwork for his future career.
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Master of Business Administration (M.B.A.) in Marketing at Asian Business School: Aritra furthered his expertise by obtaining an M.B.A. in Marketing from Asian Business School. This prestigious program enhanced his strategic thinking abilities and deepened his understanding of market dynamics, consumer behavior, and advanced marketing techniques, allowing him to take on more significant roles in his professional journey.
Notable Achievements
Throughout his career, Aritra has achieved considerable success, spearheading campaigns that garnered attention and results. His expertise in social media marketing not only showcases his adaptability to new trends but also highlights his capacity to lead projects from inception to completion. Aritra’s ability to embrace the latest technological advancements ensures that he stays ahead of the curve in the fast-paced world of digital marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.