University of Michigan

Account Manager, Large Customer Sales at Google

Google

Account Manager, Large Customer Sales

- Researched market trends, performed competitive and internal analyses, interviewed key stakeholders and developed business cases for Retail, CPG, Healthcare, Financial Services and Public Sector clients- Devised digital transformation strategies to improve organizational structure, culture, customer-centricity and ROI within enterprises- Led brainstorming sessions, delivered regular presentations and liaised with management to maintain communication and ensure satisfaction- Worked cross-functionally with technology and design teams to deliver end-to-end solutions that resulted in tangible products

Deloitte Digital

Strategy Consultant

Analyst

- Managed cross-platform campaigns across CollegeHumor, Dorkly, Electus TV and Drawfee and oversaw internal teams to ensure all deliverables were met- Acted as a main point of contact for agencies and advertisers to maintain a constant flow of communication and guarantee future business- Conducted competitive audits and gathered brand insights to produce effective campaign strategies- Spearheaded the growth of Drawfee's YouTube subscription base to 700K+ by securing talent for collaborations, developing a new social media approach, and scheduling live events

Electus LLC

Account Manager

- Led the transition of the Coca-Cola account from Starcom MediaVest while simultaneously negotiating last minute holiday deals- Planned and purchased Coca-Cola’s 2016 TV, online video, digital, and social media schedules after researching the most effective platforms and programs for each brand - Executed successful marketing campaigns that delivered KPIs such as brand awareness, increased sales, and higher conversion rates - Trained associate on all client and vendor processes, software, and evaluation of worthwhile media plans

UM Worldwide

Senior Associate, Integrated Investment, Coca Cola

- Managed Fiat Chrysler Automobiles’ media advertising budget which exceeded $100MM- Analyzed plans offered by TV networks to evaluate pricing and overall quality of each deal- Ensured smooth communication throughout the team to further all client goals - Maintained strong relationships with contacts at TV networks in order to secure the best inventory• Assisted with the Coca-Cola pitch, which ultimately ended with Universal McCann winning the business

Associate, Integrated Investment, Chrysler

- Shadowed members of the production team, including the producer, script coordinator,and production office coordinator in order to better understand the various componentsof a successful television series.- Collaborated with other production assistants in order to increase the set’s efficiency.- Effectively cut production costs by researching and finding cheaper equipmentalternatives.

Arielle Markowitz