Arieli Elcharar

Arieli Elcharar is the Assistant Marketing management - Behaviour at BestFit, a behavioral science-based platform company.3 She is based in Zürich, Switzerland.3 Arieli has a background in marketing, having studied at MBSZ - Marketing & Business School Zürich AG.3 Her role at BestFit involves assisting with marketing management, focusing on behavioral aspects of the company's services.3

BestFit, where Arieli works, is a company that specializes in revealing deep personality traits and decision drivers of customers through a 3-minute "discovery journey" of indirect questions.14 The company uses behavioral science, psychometrics, and neuroscience to provide insights for various business units, including marketing, sales, client retention, HR, and compliance.2