Ariela Freed

CRM, Marketing Automation and Digital Marketing Leader
Summary
Ariela Freed is an accomplished professional with a diverse background in marketing, digital strategy, consumer engagement, and loyalty solutions.
She obtained her Master of Business Administration (MBA) from Schulich School of Business at York University and her Bachelor of Commerce (BComm) from McGill University.
Ariela currently serves as the Director of Digital Strategy and Consumer Engagement at Nestlé, showcasing her expertise and leadership in driving digital initiatives and engaging consumers effectively.
Her previous roles at Nestlé include Senior Marketing Team Manager in Consumer Engagement within the Nutrition division, highlighting her in-depth experience in marketing strategies and consumer relations.
Prior to her tenure at Nestlé, Ariela held various key positions at Bond Brand Loyalty, where she excelled as the CRM and Digital lead for Nestlé Canada, as well as the Loyalty Solutions & Partnerships Director and Digital Media Director.
Additionally, she served as a Mobile Marketing Strategist at Bond Brand Loyalty, showcasing her versatility and proficiency in digital marketing trends and strategies.
Ariela's earlier career includes roles such as Marketing Manager at JumpTap, Marketing Communications Manager at mBlox (now Sinch), Sales and Marketing Strategist at IcebergMedia.com, and Media Planner at BBDO-OMD.
Her rich professional journey reflects a strong foundation in marketing, digital media, consumer engagement, and strategic planning across various industries.
Ariela Freed's expertise and experience make her a valuable asset in driving successful digital strategies, enhancing consumer engagement, and optimizing marketing initiatives.