Ariel Oz

Communications and Influencer Marketing Consultant and Part Time Content Creator

Ariel Oz is an experienced Influencer Marketing Consultant and Content Creator based in New York City. Here's a comprehensive overview of her professional background and current roles:

Professional Experience

Founder and Consultant: Ariel is the founder of Oz Lane Agency, an influencer marketing strategy and talent management agency.3 She began her career as an Influencer Marketing Specialist and has over 8 years of experience working in-house for notable beauty brands.1

Corporate Experience: Ariel has held several significant positions in the beauty industry:

Manager of Global Communications and Influencer Relations at Laura Mercier Cosmetics (January 2019 - July 2020)2
Associate Manager of Global Communications & Influencer Relations at Laura Mercier Cosmetics (February 2017 - January 2019)2
PR & Content Coordinator at Luxury Brand Partners, LLC (December 2015 - January 2017)2

During her time at Laura Mercier, Ariel was responsible for leading global best practices, brand codes, and guidelines for local implementation. She championed relationships with social media influencers, leading to significant growth in Earned Media Value.2

Content Creator

As a part-time content creator under the handle @arieloznyc, Ariel shares content on style, wellness, career, and beauty tips with her community.2 She has collaborated with numerous brands, including:

Airbnb
Supergoop
Adidas
Beautycounter
Madewell

Skills and Expertise

Ariel is known for:

Building authentic relationships with experts, influencers, and celebrities2
Creating high-quality, purposeful content that yields trackable results2
Developing influencer marketing strategies, including gifting, paid campaigns, and affiliate marketing2
Social media strategy and community management2
Content creation, including photography, videography, and TikTok/Reels production2

Personal Information

Ariel is 33 years old and currently resides in New York.4 She attended the University of Michigan, where she double-majored in Art History and another undisclosed subject.5

Ariel's unique approach to influencer marketing is informed by her experience on both the brand and influencer sides of the industry, allowing her to provide comprehensive guidance to clients across fashion, beauty, health, wellness, and travel categories.1