Ariel Martin

Ariel Martin is a senior executive at Ford Motor Company, currently serving as the Director of App Strategy & Partnerships for Model e, Ford's electric vehicle division.1 Her career at Ford has progressed rapidly over the past few years:

Current Role

Ariel has been in her current position as Director of App Strategy & Partnerships since April 2023, based in Palo Alto, California.1

Career at Ford

Prior to her current role, Ariel held the following positions at Ford:

• Product Design Director, Advanced Concepts & Technology (Model e) from November 2022 to March 2023
• Design Strategy Director in D-Ford (Ford's Human Centered Design organization) from September 2021 to November 202212

Professional Background

Before joining Ford, Ariel had a diverse career in design and creative roles:

• Regional VP of Experience Design at projekt202
• Experience Director and other roles at projekt202
• Creative Director at Nobilis Health Corp.
• Associate Creative Director at The Integer Group
• Founder and Creative Director of ArcDesign
• Various design roles at PSB Insights and Shakespeare Theatre Company1

Education

Ariel holds a degree from Northwestern University's Kellogg School of Management.1

Skills and Expertise

Based on her career progression, Ariel appears to have expertise in:

• App strategy and partnerships
• Product design
• Human-centered design
• Experience design and architecture
• Creative direction

Ariel's rapid advancement at Ford, particularly in their electric vehicle division, suggests she is a key player in shaping the company's digital strategy and user experiences for their next-generation vehicles.