Ariel Luedi

Ariel Luedi is the founder of Hammer Team, a growth accelerator and investment vehicle based in Cham, Switzerland.12 He has extensive experience in the software industry, with a career spanning several decades:

Career Highlights

• Founder of Hammer Team (September 2013 - Present): Luedi established Hammer Team to support B2B software companies during their startup and growth phases.12

• CEO & Board Director at hybris (September 2004 - August 2015): He led the company's global strategy and expansion for 11 years.1

• SVP Sales EMEA at salesforce.com (June 2002 - August 2004): Luedi defined and executed the go-to-market strategy for Salesforce in Europe.1

• SVP Sales EMEA at BroadVision (April 1996 - April 2002): He was responsible for sales, presales, marketing, and alliances across Europe.1

• VP Sales, Director at Oracle Switzerland (August 1988 - April 1996): Luedi started in solution engineering and later led key account acquisition.1

Education

• Studied Physics at Eidgenössische Technische Hochschule Zürich (1982 - 1985).1
• Attended Graduate School of Business Administration Zurich (1994 - 1995).1

Hammer Team

Hammer Team provides venture capital and expertise in areas such as sales operations, product management, customer success, finance, marketing, legal, tax, and branding to support software companies.23 The company is located in a landmark estate in Cham, Switzerland.13