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    Ariel Kao

    Partner Manager at Pinterest

    Professional Background

    Ariel Kao is a dynamic and innovative professional currently leveraging her expertise at Pinterest, focusing on direct-to-consumer and disruptor companies. With over six years of dedicated experience in the digital media space, Ariel has developed a profound understanding of the challenges these businesses face, particularly in the realms of customer acquisition costs, cross-channel measurement, and the transition into traditional retail environments. She is adept at pivoting strategies to emphasize the importance of customer lifetime value (LTV), which is a critical component for sustainable growth in this sector.

    Throughout her career, Ariel has cultivated a rich and diverse skill set that encompasses various facets of digital marketing and advertising. She is well-versed in top-level strategizing and the creation of engaging content, including copywriting, graphic design, and email marketing campaigns. By utilizing data analysis, she provides valuable insights and recommendations that inform future content strategies. Her experience extends to market research, search engine optimization (SEO), advertising, media relations, public relations (PR), and community management, making her a versatile asset in any project or team she joins.

    Education and Achievements

    Ariel obtained a Bachelor of Arts (B.A.) in Cognitive Science from the prestigious University of Virginia, which laid the foundation for her analytical approach to marketing and consumer behavior. Her academic background in cognitive science enables her to understand the intricacies of human behavior and decision-making, which is a crucial aspect of effective marketing.

    Throughout her career, Ariel has successfully collaborated with over 15 startups and has also honed her skills at a leading digital marketing agency where she managed media campaigns across prominent platforms such as Facebook, Google, Pinterest, Twitter, Snapchat, and LinkedIn. Her extensive experience spans multiple verticals, including Financial Services (FinServ), Consumer Packaged Goods (CPG), and retail, where she has worked with well-known brands such as VISA, Michael Kors, Chase, and Dannon.

    Achievements

    In her journey, Ariel has amassed a remarkable portfolio of experience that demonstrates her commitment to excellence and her zeal for innovation. As a Partner Manager at Pinterest, she plays a crucial role in managing key partnerships and driving creative solutions that enhance the customer experience for direct-to-consumer brands. In her previous roles at Pinterest and SocialCode, she successfully contributed to the growth and visibility of client brands by implementing effective marketing strategies that leverage data-driven insights. Her ability to balance project-based work with creative freedom has allowed her to thrive in fast-paced environments, consistently delivering results that meet or exceed expectations.

    Ariel's journey showcases not only her professional abilities but also her passion for learning and personal growth. Her efficient execution style combined with a keen analytical mindset enables her to tackle challenges head-on while fostering a culture of creativity and innovation.

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    Ariel Kao
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    Location

    New York, New York, United States