Arianna Bassoli

Arianna Bassoli is a seasoned professional with a wealth of 20 years of experience in designing digital products.

She holds a PhD from the Information Systems and Innovation Group at The London School of Economics and Political Science (LSE), complemented by studies in Informatics at UC Irvine, Communication Sciences at Università di Siena, and Media and Communication Economics at University of Westminster.

Throughout her career, Arianna has held diverse roles, including Design Director, Design Manager, and UX Design Lead at Maharishi Foundation International, as well as positions at McKinsey & Company, European Commission, and Ministero Istruzione, Universita' e Ricerca.

Arianna has also been actively involved in academia, having served as a Teaching Assistant at General Assembly, a Lecturer at Università degli Studi di Siena, and a Research Assistant at Bionets and Hewlett Packard.

Her entrepreneurial spirit led her to co-found Frestyl Inc., where she held the role of Chief Product Officer.

Arianna's expertise spans across user experience design, design strategy, design innovation, and mentoring, evident from her engagements as a UX Design Mentor at Designlab and UX Design, and as an Experience Design Lead at McKinsey & Company.

She has brought her insights to various projects, contributing to different organizations and domains, showcasing a versatile skill set that stems from her rich academic background and hands-on experience.

Arianna's knowledge base, coupled with her extensive industry exposure, makes her a sought-after professional for digital product design and innovation.