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Ariana Bavarian
Chief of Staff
Professional Background
Ariana Bavarian is a highly accomplished professional with extensive experience across various disciplines within the media and advertising sectors. Her impressive career trajectory has seen her thrive in influential roles at some of the largest media agencies globally. As a creative thinker and strategic problem solver, Ariana has dedicated herself to developing impactful strategies that drive success for her clients and organizations.
In her current role as Chief of Staff to the CEO at Shift Paradigm, Ariana utilizes her strengths in collaboration and leadership to guide the company's strategic initiatives and operational capabilities. Her diverse background in media planning, digital consulting, market research, and strategic development equips her with unique insights into the advertising landscape, enabling her to tackle complex challenges effectively.
Throughout her career, Ariana has held several key positions, including Director of Team Operations and Director of Research at Quad. At Quad, she played an instrumental role in overseeing operations and driving research insights that informed strategic decision-making. Ariana also has experience in account management, serving as Account Director, where she successfully forged and nurtured client relationships while ensuring the delivery of high-quality service and results.
Prior to her tenure at Quad, Ariana held several director-level positions at other well-respected firms, including Mediaocean and BPN Worldwide. At Mediaocean, she served as Director of Business Solutions Consultants, where she developed business solutions that streamlined processes and optimized outcomes for clients in the rapidly evolving media landscape. At BPN Worldwide, Ariana excelled as Director of Strategy and Product and Associate Director of Shopper Sciences, contributing to the creation of innovative marketing strategies that resonated with the target audience.
Ariana’s early career laid the foundation for her success in the media industry, where she held multiple positions at Omnicom Media Group, including Strategy Supervisor and Global Digital Strategy Supervisor. Her progressive roles at Omnicom Media Group involved crafting strategic campaigns that leveraged both traditional and digital media channels to maximize client engagement and brand awareness.
Education and Achievements
Ariana Bavarian is not only a seasoned professional but also an exceptional learner. She earned her Bachelor of Science degree in Advertising with a focus on Media Planning and a Minor in Marketing from The University of Texas at Austin. This strong educational background provided her with the necessary tools to understand consumer behavior and create compelling advertising strategies.
To further enhance her expertise, Ariana pursued advanced studies in Advertising and Integrated Marketing Communications at the prestigious Northwestern University Medill. This program allowed her to deepen her knowledge and sharpen her skills in crafting integrated marketing strategies that effectively reach diverse audiences across multiple channels.
In addition to her educational qualifications, Ariana has become a recognized leader within the media industry, known for her integrity and accountability in all aspects of her work. Her ability to think critically and tackle stimulating challenges has set her apart as a valuable asset in every organization she has been a part of.
Achievements
Throughout her remarkable career, Ariana Bavarian has achieved significant milestones that exemplify her expertise and commitment to excellence in the field of advertising and media. She has successfully managed and launched strategic initiatives that have yielded impressive results for numerous brands while setting a standard for quality and innovation in the industry.
Ariana's work has been characterized by her ability to adapt to the fast-paced changes in the media landscape, always staying ahead of trends and emerging technologies. Her work at major advertisers and renowned media agencies has not only contributed to her professional growth but has also had a lasting impact on the brands and clients she has served.
By fostering strong relationships with colleagues and clients alike, Ariana has cultivated a collaborative work environment where creativity and strategic thinking can flourish. Furthermore, her role as a mentor to younger professionals in the industry demonstrates her commitment to fostering the next generation of media and advertising leaders. Through her guidance and encouragement, she has inspired many to pursue their ambitions in this dynamic field.
Questions
How did Ariana Bavarian develop her expertise in digital consulting and strategic development within the media industry?
What unique insights has Ariana Bavarian gained from her various roles at leading media agencies, and how has she applied them to her current position at Shift Paradigm?
In what ways has Ariana Bavarian's education at Northwestern University Medill influenced her approach to integrated marketing communications?
How has Ariana Bavarian's experience as Chief of Staff to the CEO at Shift Paradigm shaped her leadership style and strategic thinking?
Can you share some specific examples of the successful campaigns or initiatives Ariana Bavarian has been a part of during her tenure at Quad and BPN Worldwide?
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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