Ari Medoff

Ari Medoff is the CEO of Arosa, a prominent company in the senior care industry. He has been in this role since October 2018, leading the organization through significant growth and innovation in home care services. Medoff has a strong background in business and public policy, holding an MBA from Harvard Business School and a Master of Public Policy from Harvard Kennedy School. He also graduated with a Bachelor’s degree in Public Policy and History from Duke University.

Professional Background

• CEO, Arosa (October 2018 - Present): Under his leadership, Arosa has expanded its operations significantly, now serving 32 markets across 10 states. Medoff emphasizes the importance of job quality and innovative business models in the senior care sector.
• Founder, Arosa LLC (July 2011 - Present): Medoff established Arosa with a vision to improve job quality within the senior care industry.
• CEO, Nurse Care of North Carolina (October 2012 - October 2018): He managed this company prior to its integration into Arosa.
• Experience in Finance: Medoff has held various roles in finance, including positions at Lehman Brothers and Acumen Fund.

Community Involvement

In addition to his professional roles, Medoff is actively involved in community service. He is the President of Jewish for Good and serves on several boards, including the Durham Convention Center and Duke’s Aging Center Advisory Board. He has also co-founded the Junior Board of Directors for Seeds of Peace and has been a Big Brother for over a decade.

Vision for Arosa

Medoff is focused on transforming traditional home care business models to ensure sustainability and affordability for clients. He believes that innovation is crucial for the future of home care, especially as costs rise and access becomes more challenging for many Americans.12