Argelia Martinez

Argelia Martinez is a marketing professional with a focus on developing inclusive B2C marketing strategies for brand clients in the consumer packaged goods food industry and minority-owned businesses.

She is the founder of Vida Mia Cocktails, an experience platform aimed at elevating Mexican American culture through food and beverage events.

Argelia Martinez is a registered and certified yoga instructor with expertise in activating strategies that build long-term brand equity and shareholder value.

She holds a Masters degree in Integrated Marketing Communications from Northwestern University's Medill program, emphasizing the strategic positioning and communication of brand messages through consumer insights and data analytics.

As the Director of Business Development for the Latinista, she is dedicated to helping women invest in their career development through dynamic workshops.

Her specialties include media strategy, activation management across various platforms, integrated marketing communication practices, SPSS, customer lifetime value analysis, and fluency in Spanish.

Argelia's career history includes roles at Hauswirth/co, Vida Mia Cocktails, LLC, Rise Interactive, Kellogg Company, Starcom MediaVest Group, Spark - SMG, and AT&T.

Her experience spans strategic planning, paid media buying, account/client management, brand strategy development, media performance analysis, market trend assessment, competitive analysis, and the development of consumer insights.