Aretha Choi

Aretha Choi is an experienced product management professional based in New York City. She currently works as an independent product consultant, specializing in product strategy, user research, and design thinking.2

With a background in user research and data-driven product development, Aretha has established herself as a seasoned product leader.1 Her career includes notable positions such as:

• Product Consultant and Mentor (Freelance)
• VP of Growth & Product at Ephemeral Tattoo
• Director of Product Management at Casper3

Aretha's expertise spans various aspects of product management, including:

• Product strategy development
• User research and analysis
• Design thinking methodologies
• Data-driven decision making

Her LinkedIn profile (username: arethachoi) highlights her extensive experience in the field.1 Aretha's professional journey demonstrates a consistent focus on product management and growth strategies across different industries.

As an independent consultant, Aretha leverages her diverse background to assist companies in improving their product development processes and driving business growth.2 Her approach combines analytical skills with a deep understanding of user needs, allowing her to deliver effective product solutions for her clients.