Arda Basaran

Arda Basaran holds a Master's degree in International Management from Koç University with an exchange semester at Universität St. Gallen. Additionally, he studied Industrial Engineering at Koç University.

Arda has an extensive professional background in brand management with a focus on beverages. He has held senior positions at PepsiCo, where he was the Senior Brand Manager for Lipton Ice Tea. He also previously worked as the Brand Manager for Lipton Ice Tea and CSD Flavor - Yedigün at PepsiCo.

Prior to his tenure at PepsiCo, Arda Basaran has gained valuable experience in the telecommunications industry. He held marketing roles at Vodafone, where he served as the Marketing Senior Associate Manager for the Postpaid Customers Segment and as the Marketing Associate Manager for the Prepaid Customers Segment. Additionally, he worked as a Brand Strategy & Communication Specialist.

Arda's professional journey also includes a role as a Business Project at Zurich Financial Services, showcasing his versatility and adaptability across different industries.