Archana Amarnath

Archana Amarnath is a Principal Business Intelligence Engineer at Amazon, specifically within the Prime Video division. With over 14 years of experience in business consulting and analytics, she has worked across various domains, including advertising and financial planning. Her role at Amazon involves leading the development and execution of business intelligence and analytics capabilities, ensuring alignment with broader organizational goals, and driving high-impact solutions that enhance data governance and operational efficiency.123

In her capacity, Amarnath is responsible for setting standards for BI engineering excellence, simplifying existing BI solutions, and mentoring team members. She possesses strong technical skills in data modeling, SQL, and BI tool implementation, and has a proven track record of tackling complex problems and leading cross-functional teams.12 Her background also includes significant experience in streaming video and content analytics, which aligns with the needs of Amazon Prime Video.1