Arben Kqiku

Arben Kqiku is a digital marketing and analytics professional based in Geneva, Switzerland. He is currently working as a Digital Analyst at Assura since August 2023.1 Prior to this, he held the position of Digital Marketing & Analytics Manager at comtoGether from January 2020 to July 2023.1

Some key points about Arben Kqiku's professional background include:

Experience

• Digital Analyst at Assura (August 2023 - Present)
• Digital Marketing & Analytics Manager at comtoGether (January 2020 - July 2023)
• Digital Marketing Consultant at comtoGether (August 2018 - January 2020)
• Google Certified Trainer (January 2020 - July 2023)
• Digital Marketing Lecturer at SAWI (September 2019 - September 2021)

Skills and Expertise

• Account Management: Experienced in managing Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and Programmatic campaigns for numerous B2B and B2C clients.1
• Automation: Created scripts to automate digital campaign creation and optimization, using JavaScript, R, Google Ads API, and LinkedIn Ads API.1
• Tracking and Analytics: Implemented complex tracking solutions for clients using technologies like Cloud engine, Server-Side GTM, GTM, GA4, and UA.1
• Reporting: Automated the creation of multi-channel dashboards using tools such as Google Data Studio, various APIs, R, SQL, JavaScript, BigQuery, and FTP servers.1
• Data Science: Performed advanced data analysis to extract actionable insights for marketing campaigns.1

Education

• MSc in Economic Psychology & Data Analysis from Universität Basel (2016 - 2018)
• Bachelor of Science in Psychology from the University of Geneva (2013 - 2016)

Languages

Arben is multilingual, with proficiency in German, French, English, Italian, and Albanian.1

Recent Achievements

In April 2024, Arben completed a Data Engineering Zoomcamp certification from DataTalksClub, expanding his skills in data engineering and Python.2

Arben Kqiku is actively engaged in the digital marketing and data analytics community, often sharing insights and experiences on LinkedIn about various topics such as Google Ads, Google Analytics 4, and server-side tracking.345