Arben Kqiku

Arben Kqiku is a versatile professional with experience in digital marketing, data science, and a proficiency in multiple languages. He excels in developing digital strategies to help clients achieve their goals by selecting appropriate channels, ad formats, messages, and tactics. Arben is skilled in customer relationship management and setting up campaigns to optimize performance, leveraging interactive dashboards and custom reports. As a data scientist, he analyzes the impact of weather on e-commerce data and builds innovative solutions like a bid manager adjusting bids based on weather conditions. Arben's expertise includes automating Google Ads campaigns, creating business personas from digital data, and analyzing website performance using Google Analytics. His proficiency extends to implementing complex tracking solutions, business intelligence, and cloud services, integrating various data sources and utilizing tools like Google Data Studio to provide clients with comprehensive insights. Arben holds a Master's degree in Economic Psychology & Data Analysis, extensive certifications from Google and Udemy, and a strong educational background in psychology and project management. He has held key roles in organizations like comtoGether, Google, SAWI, and has a wealth of experience ranging from digital marketing management to training and consultancy roles.